While revenue growth was low in Q3 2012, CBS did demonstrate significant growth in its profits driven by cost controls and increasing contribution of high margin revenue streams such as digital licensing and re-transmission fee. It is a little surprising that CBS experienced low revenue growth despite having a good content, increasing retransmission and digital licensing deals. It appears that there have been certain offsetting factors. These include surprising decline in broadcasting ad revenue...
While revenue growth was low in Q3 2012, CBS did demonstrate significant growth in its profits driven by cost controls and increasing contribution of high margin revenue streams such as digital licensing and re-transmission fee. It is a little surprising that CBS experienced low revenue growth despite having a good content, increasing retransmission and digital licensing deals. It appears that there have been certain offsetting factors. These include surprising decline in broadcasting ad revenue...
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